Exploring term Fall 2023 Change
- ACAN: Arts of Canada
- ADMN: Public Administration
- AE: Art Education
- AGEI: Ageing
- AHVS: Art History and Visual Studies
- ANTH: Anthropology
- ART: Visual Arts
- ARTS: Arts
- ASL: American Sign Language
- ASTR: Astronomy
- ATWP: Academic and Technical Writing Program
- BCMB: Biochemistry and Microbiology
- BIOC: Biochemistry
- BIOL: Biology
- BME: Biomedical Engineering
- CE: Community Engagement
- CHEM: Chemistry
- CIVE: Civil Engineering
- COM: Commerce
- CS: Canadian Studies
- CSC: Computer Science
- CW: Creative Writing (En'owkin Centre)
- CYC: Child and Youth Care
- DHUM: Digital Humanities
- DSST: Disability Studies (DSS)
- ECE: Electrical and Computer Engineering
- ECON: Economics
- ED-D: Educational Psychology and Leadership Studies
- ED-P: Curriculum and Instruction Studies
- EDCI: Curriculum and Instruction Studies
- EDUC: Education
- ENGR: Engineering
- ENSH: English
- ENT: Entrepreneurship
- EOS: Earth and Ocean Sciences
- EPHE: Exercise Science, Physical and Health Education
- ER: Environmental Restoration
- ES: Environmental Studies
- EUS: European Studies
- FA: Fine Arts
- FRAN: French and Francophone Studies
- GDS: Global Development Studies
- GEOG: Geography
- GMST: Germanic Studies
- GNDR: Gender Studies
- GREE: Greek
- GRS: Greek and Roman Studies
- HDCC: Human Dimensions of Climate Change
- HINF: Health Information Science
- HLTH: Health
- HS: Health and Society
- HSD: Human and Social Development
- HSTR: History
- HUMA: Humanities
- IB: International Business
- ICDG: Indigenous Community Development and Governance
- IED: Indigenous Education
- IGOV: Indigenous Governance
- INGH: Indigenous Health Studies
- INTS: International Health Studies
- IS: Indigenous Studies
- ISP: Intercultural Studies and Practice
- ITAL: Italian
- LAS: Latin American Studies
- LATI: Latin
- LAW: Law
- LING: Linguistics
- MATH: Mathematics
- MDIA: Media Studies
- MECH: Mechanical Engineering
- MEDI: Medieval Studies
- MEDS: Medical Science
- MICR: Microbiology
- MRNE: Marine Science
- MUS: Music
- NURS: Nursing
- PAAS: Pacific and Asian Studies
- PHIL: Philosophy
- PHYS: Physics
- POLI: Political Science
- PORT: Portuguese
- PSYC: Psychology
- RCS: Religion, Culture and Society
- SCIE: Science
- SENG: Software Engineering
- SJS: Social Justice Studies
- SLST: Slavic Studies
- SMGT: Service Management
- SOCI: Sociology
- SOCW: Social Work
- SOSC: Social Science
- SPAN: Spanish
- STAT: Statistics
- TCA: Transformative Climate Action
- THEA: Theatre
- TS: Technology and Society
- VIRS: Visiting International Research Studies
- VKUR: Valerie Kuehne Undergraduate Research Award
- WRIT: Writing
- COM100: Understanding World-Class Organizations
- COM200: Strategy and Business Fundamentals
- COM202: Financial Accounting I
- COM203: Introductory Business Topics
- COM204: Introduction to Professional Practice
- COM205: Professional Skills Development
- COM206B: Business English and Communications - Level II
- COM206C: Business English and Communications - Level III
- COM220: Organizational Behaviour
- COM240: Management Finance
- COM247: Personal Financial Management
- COM250: Fundamentals of Marketing
- COM270: Financial and Management Accounting For Specialists
- COM290: Introduction to Canadian Business
- COM302: Legal Environment of Business
- COM303: Intermediate Business Topics
- COM315: Financial Accounting
- COM316: Management Accounting
- COM317: Management Accounting I
- COM321: Leading People and Organizations I
- COM322: Leading People and Organizations II
- COM331: Introduction to Management Information Systems
- COM341: Operations Management
- COM351: Marketing Principles and Management
- COM361: International Business
- COM362: Business and Sustainability
- COM371: Management Finance
- COM390: Canadian Business Environment
- COM400: Strategic Management
- COM402: Legal Issues in Management
- COM403: Employment Law
- COM405: Career Preparation Across Borders
- COM410: Leadership Strategies
- COM415: Business and the Internet
- COM425: Taxation for Managers
- COM426: Management Accounting II
- COM435: Corporate Relations and Responsibilities
- COM445: Corporate Finance and Valuation
- COM446: Investments
- COM447: Applied Portfolio Management Course
- COM450: Advanced Management Topics
- COM460: Managing in Diverse Environments
- COM470: Business Research
- COM480: International Study
- COM490: Directed Studies in Management
- COM495: Marketing Communications
- COM499: International Management and Environment
COM351
Marketing Principles and Management
Students learn and apply basic marketing theory, concepts and tools to make and defend key marketing decisions relating to: market segmentation, positioning, product development and management, pricing, distribution management and marketing communications. Emphasis is placed on both the fundamental principles of marketing and their application in a variety of industry and international contexts.
Lecture: 3h
Lab: 0h
Tutorial: 0h
Credits: 1.5